LOTUS HERBALS
It is founded in 1993 by Kamal Passi. Lotus Herbals nurtures simple values of being close to nature,purity & being based on science.
With a philosophy to embrace Nature & Science in the most balanced form, Lotus commits to nature’s wealth,harnessed scientifically & in tandem with ethical standards, to help you take care of your skin, body & mind in the most effective manner.
With millions of cosmetic products on the market, it’s vital to the success of your business to make your makeup products stand apart from the competition. By gaining as much exposure as possible for your makeup products, you can get your products in the hands of the consumers without having to pay millions of dollars to models to make TV commercials.
So they try to promote their products in various ways:
Offer Makeovers
Set up a stall at a mall or at department store where you can provide free consultations to customers. Have plenty of products available for purchase. Another option is to have a weekly free makeover contest.
Go to Expos
Attend expos and trade shows to get exposure to your product. Base your marketing around the target audience. For example, if you are going to an expo for high school students planning for prom, hire a couple of models to wear prom dresses, and do their makeup. Include the pictures in a portfolio. You can execute a similar plan if heading to a bridal expo. For a career expo, have a handout about the do’s and don’ts of makeup for interviews, and offer the visitors a free makeup consultations.
Packaging
By placing your product in pretty packages, you can attract more customers to it. Highlight the aspects of your line that make it different from other products; for example, list the different colors that your makeup line consists of on the packaging or the sun protection aspects of the product. Consider packaging some products together in a set to increase sales.
Make Contact with the Industry
The more times a beauty editor, established beauty company or professional in the industry gets her hand on your product, the more likely you are to score a big deal. Send beauty editors gift baskets of your products. Host a media breakfast in which you discuss your product with industry professionals. Discuss your products with boutique owners, and inquire about placing a small supply at their stores to begin.
Use Social Media and the Internet
While many companies can benefit from the use of social media to connect to potential customers, social media is ideal for the makeup industry because of the visual aspect of the products. Make a series of how-to videos and post them to the web. Write a blog about makeup and feature people wearing your products. Post pictures to your other social media accounts. Send a weekly or monthly newsletter to inform customers about new products or discounts.
Deals
People are ecstatic when they think they are getting a good deal. You can offer deals to customers to motivate them to buy, including buy one, get one free deals; buy one, get one half off deals; and a free gift with purchase option.
Workshops
Host workshops in which you educate potential customers about skin care and makeup application. Explain how to dress up a day look to an evening look with a few quick changes. Discuss how a person’s wardrobe and makeup correspond. Demonstrate how makeup products work and proper application techniques by having a model on hand. As an alternative, ask a member of the audience to volunteer for the task.
Giveaways
Send potential customers free samples of your product. Also, host a monthly giveaway for a basket of free cosmetic products that you advertise on your website or social media accounts. Give customers a certain number of entries based on the number of purchases they make.
Marketing Strategies
Product
Lotus Herbals is India’s leading natural cosmetics company. Combining ancient wisdom from the Vedas with 21st century technology, they offer a range of over 250 skin care like Lotus Face Scrub, Lotus hair care, sun care and Lotus make-up products for the retail and professional markets. They believe in actively utilizing herbal ingredients instead of chemical-based, synthetic and cruel animal tested cosmetics. The wide range of holistic health-care and enhancement products capture the purity of nature and the strength that lies therein.All the production systems are subject to stringent quality checks to ensure highest quality products that match or exceed international standards.
Price
Low price segment(45 to 200 INR)
Numbers of available products are more in moisturizing, sun care and whitening categories, so intense competition observed in these categories. In anti-acne category only few products are available, so less competition is observed. No company is offering anti-aging products in low price range.
Moderate price segment(200 to 800 INR)
More products are available in sun care and anti-aging categories but not as that of low price segment, so somewhat more competition in this category. In moisturizing, anti-acne and skin whitening categories very few products are available, so less competition in this category.
High end price segment (800-5000 INR)
No product is available in anti-acne category, so less competition in this category. Where as in other categories products are available but not as that of low price segment,so moderate to low competition is seen in this category.
Place
It is distributed in cosmetics shop, shopping mall and drug store.
The place to sell cosmeceutical products should be easily reached by the consumers.The companies should have the good distribution network. The low price and medium price products should be easily available and distributed through mass retail channels, shopping malls and supermarket.Moreover, high-price skin care product should be distributed through luxurious professional stores. It is because the consumers would associate the image of the cosmetic store to quality and safety of the products available.
Ritz 