CHALLENGES FACED BY DESIGNERS
AND MERCHANDISERS
BY- RITUPARNA DAS
NILANSHI RASTOGI
Designer
•Finances- While designing a dress professionally in fashion industry a person definitely needs a initial budget,it is very harder to those who don’t have “sugar-daddies” or wealthy parents but every thing is possible with hard work.
•Working alone- It is hard working alone you need people who are willing to help it is said that talent wins game, but team work win championship to have a good team a big step forward.
•Stand out-It is hard to stand out in such a big crowd there are many designers.
•It is hard for up coming designers to find a platform to showcase their work.
•Fitting problem- A designer have to see all the fittings of all their dress before the ramp work otherwise there can be malfunction of a dress.
• A designer have to be careful about their dress so that it couldn’t get copied.
•Misplace of any garment during a fashion show.
•Availability of appropriate accessories for the garments.
•Damage of a garment during fashion show
•Proper ironing of the garment
Merchandiser
• Lack of business skill- There is a tremendous amount of design talent but the problem is often lack of business skill required to take a small business to a profitable one.
•Proper platform to promote and sale fashion item.
•Knowledge of current trend.
•Lack of fund.
• Proper pricing of the garment.
•Promotion of fashion brand.
•To know about the customer demand.
•Time management with creativity.
• Competition on pricing.
Ritz 